Rethinking luxury business

Description

Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.

Détails

Auteur: Xxx

Editeur: L'Harmattan

Collection: MARCHE & ORGANI

Format: Broché

Presentation: Broché

Date de parution: 10 Janvier 2020

Nombre de pages: 264

Dimensions: 15,5 x 24 x 1,4

Prix publique: 29,50 €

Information complémentaires

Série: Marché et Organisations N° 37

Classification: Sciences économiques > Économie théorique et expérimentale

Code Classification: 3305 > 3320

EAN-13: 9782343194189