The Innovation Process

Description

<p style="margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif" class="MsoNormal"><span>The book offers insights and strategies to help companies and managers generate and manage knowledge, enabling the successful implementation of innovations and digitalization projects. It outlines the customer and employee engagement activities necessary to transform information into actionable knowledge.</span></p><p style="margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif" class="MsoNormal"><span>By addressing the pragmatic applicability of the innovation process for fostering a growth mindset and customer centricity, the book emphasizes that information becomes knowledge only when sorted and given context and made usable by the company.</span></p><span style="font-size: 12pt; font-family: Aptos, sans-serif">Developed using case studies and interviews from the financial services, life sciences, and technology industries, the book introduces a pragmatic innovation process and knowledge generation framework. It presents seven practical guidelines to support managers in achieving their innovation goals.</span><span style="font-size: medium"></span>

Détails

Auteur: Stefan Lettig

Editeur: EMS GEODIF

Collection: BUSINESS SCIENC

Format: Broché

Presentation: Broché

Date de parution: 30 Juillet 2024

Nombre de pages: 216

Dimensions: 13,9 x 22 x 1,2

Prix publique: 20,00 €

Information complémentaires

Classification: Management, Gestion et Économie d'entreprise > Management

Code Classification: 3177 > 3186

EAN-13: 9782386301124