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**'Engaging and insightful.' REED HASTINGS, CEO of Netflix** **'Charming, fascinating and very funny. Marc Randolph demystifies the world of Silicon Valley start-ups, and makes you laugh a lot along the way.' DECCA AITKENHEAD, *The Sunday Times*** **'Pick up the book guys. I have a funny feeling it will bring you value.' GARY VAYNERCHUK, author of NYT bestseller *Crushing It*** **In the vein of Phil Knight's SHOE DOG, this is the inside story of the creation of Netflix, one of the world's most successful entertainment companies, from the very first CEO.** Now with over 207 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work. What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What *is* success? **From idea generation to team building to knowing when to let go, *That Will Never Work* is one of the most dramatic and insightful entrepreneurial stories of our time.**