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'The Fellowship of the Ring' is the first part of JRR Tolkien's epic masterpiece 'The Lord of the Rings'. This paperback edition has the classic black cover featuring Tolkien's own design and includes the definitive edition of the text. / Publicity coverage will be extensive on the back of the launch of the new book 'Children of Hurin' published at the same time. / Marketing will not only target the Tolkien/fantasy genre fans but also the wider audience that have seen the films and bought the DVDs. Activity includes a newly designed consumer focused website www.tolkien.co.uk, online promotions and 3rd party partnerships. / The undisputed Book of the Century and considered one of the greatest works of imaginative fiction in the English language -- has sold 150,000,000 copies worldwide / Contains the definitive, fully corrected version of the text with eyecatching covers based on Tolkien's original designs. / More than 15 million people in the UK saw 'The Lord of the Rings' films.