The New Digital Horizons, What Are The Digital Revolution Trends?
Description
Digital is at the forefront of current changes in businesses... • platform economy, • "uberisation", • new financial models, • boom of connected objects, • changing uses across various terminals, • user experience, • impact on training and education, • links between digital and governance. These are all major issues that managers, executives and entrepreneurs are facing nowadays. Each one of them is discussed clearly and precisely throughout the different chapters of this book. Illustrated by practical exercises and examples, this book is intended for students as well as practitioners who are eager to understand the digital challenges their organizations are facing.
Détails
Auteur: Jean-Michel Huet, Adeline Simon
Editeur: Pearson France
Collection: Management en action
Format: Grand Format
Presentation: Broché
Date de parution:
Nombre de pages: 182
Dimensions: 17,0 x 24,0 x 0,9
Prix publique: 23,00 €
Information complémentaires
Classification: Management, Gestion et Économie d'entreprise > Marketing
Code Classification: 3177 > 3187
EAN-13: 9782326001916
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